Mumbai, Sept. 10 -- The world of "Baahubali" is looking beyond the films, with Arka Mediaworks announcing a partnership with Dream Theatre Pvt Ltd to develop consumer products and brand collaborations around the franchise and its upcoming animated project, "Baahubali: The Eternal War".
The partnership will focus on consumer products and brand partnership programmes for the "Baahubali" franchise and the upcoming two-part CGI animated film "Baahubali: The Eternal War".
Under the agreement, Dream Theatre will be the exclusive licensing and merchandising partner for India, and will serve as a strategic partner for international licensing, sponsorships, brand associations, promotional alliances and co-branded initiatives.
Both "Baahubali" fil...