, March 23 -- United Nations Development Programme (UNDP) Bangladesh is set to launch a three-day post-Eid coastal clean-up awareness campaign in Cox's Bazar from March 24-26.

The initiative, with support from The Coca-Cola Foundation and in collaboration with the Cox's Bazar District Administration and local partners, is being implemented under the Plastic Circularity Project.

The campaign aims to reduce the surge of plastic waste generated on the beach during the Eid holiday period, promote responsible waste management practices, and protect the marine ecosystem and tourism economy of the world's longest natural sea beach, said the UN agency on Monday.

The official inauguration will take place on March 24 at 11am at Laboni Point, Cox...