, Sept. 10 -- Small businesses in Bangladesh can now pay for advertisements on Meta platforms using bKash, making it easier for entrepreneurs to promote their products and services online.

The new payment facility allows businesses to use bKash to pay for advertising campaigns on Meta's platforms, including Facebook and Instagram.

The initiative is expected to make digital advertising more accessible to small and medium-sized businesses, particularly those that rely on social media to reach customers.

Until now, businesses in Bangladesh could pay for advertising on Meta's platforms only with foreign-currency-enabled credit cards.

With card penetration in Bangladesh at approximately 3 million cards, this left many businesses, particula...