, Sept. 7 -- Yanchi County in northwest China's Ningxia Hui Autonomous Region is stepping up efforts to take its halal and specialty food products into overseas markets, with the Middle East emerging as a key target for its e-commerce expansion.

The initiative was highlighted at the fifth Western E-Commerce and Cultural Tourism Consumption Promotion Series and the Minning Cooperation and Exchange activities, which opened in Yanchi on September 4.

The three-day event brought together more than 100 representatives from e-commerce platforms, supply-chain companies, industry organizations and businesses.

Discussions focused on cross-border logistics, digital transformation and strategies for reaching overseas consumers.

Reaching Overseas ...