Dhaka, Nov. 5 -- BRAC and UNESCO have signed a memorandum of understanding (MoU) to advance Bangladesh's creative economy, focusing on film, cultural tourism and heritage.

BRAC Executive Director Asif Saleh and UNESCO Representative to Bangladesh Dr Susan Vize signed the agreement at BRAC Centre in Dhaka on Thursday.

Saleh said the partnership would help develop a national strategy and roadmap for the creative economy, generate jobs and support people working informally in the sector. He highlighted BRAC's initiatives, including Aarong's work with artisans, its popular theatre programme and community-based tourism initiative Otithi.

Vize said Bangladesh's cultural heritage and creativity could improve livelihoods for craftspeople, danc...