India, March 16 -- NEXEN TIRE is strengthening its presence in the global replacement tyre market by introducing the N'BLUE S, a high-performance summer tyre, to emerging markets across Latin America and Asia-Pacific. Following a successful rollout in Europe, this expansion targets Colombia, Brazil, Mexico, Malaysia and Australia. These regions are ideal for summer tyres due to their consistently warm climates and minimal seasonal variation, aligning perfectly with the product's design.

The N'BLUE S features an optimised contact patch structure that lowers rolling resistance, enhancing fuel efficiency and handling. Its multifunctional compound includes evenly dispersed materials that improve wet grip, ensuring stable and safe driving on...