India, Aug. 17 -- The Country Manager of Bridgestone Mexico on regional strategy, the Cuernavaca plant, the rise of retreading and why the future belongs to companies that evolve with their customers.

Mexico has spent the past decade transforming itself from a low-cost manufacturing base into something far more strategic within North America's automotive supply chain. Few executives are better placed to explain that shift than Alexandre Lopes Araujo, Country Manager of Bridgestone Mexico, who believes the country is living through one of the most significant moments in its automotive history, recognised today not only for its manufacturing strength but for the strategic role it plays in the wider development of the North American industr...