India, July 6 -- Visa's Payment Passkey (VPP) rollout in India is a landmark move, especially since it aligns with the RBI's upcoming framework on alternative authentication mechanisms.
What Visa Payment Passkey Brings
- Banking partner: Launching first with IDFC FIRST Bank.
- Merchant adoption: Already live with Myntra, Paytm, MakeMyTrip, Tata Starbucks, Reliance Digital, EatSure.
- Fintech backbone: Supported by Juspay, Wibmo, Razorpay, PayU, Pine Labs, BillDesk, M2P Fintech, Paytm Payments Services, ensuring wide integration.
- Authentication shift: Moves away from OTPs, enabling fingerprint, facial recognition, PIN, password, or pattern authentication.
- Global standards: Built on FIDO protocols, compatible with billions of devices worldwide.
- RBI compliance: Matches the September 2025 RBI guidelines for alternative authentication.
Benefits
- Higher payment success rates (PSR) by reducing failed OTP attempts.
- Faster checkout with fewer steps.
- Stronger security via biometrics + tokenization.
- Consistent experience across merchants and platforms.
Strategic Vision
Visa frames this as laying the foundation for "agentic commerce" - where trusted credentials allow digital systems to act safely on behalf of consumers. It's positioned as a step toward a future-ready, inclusive digital economy in India.
Published by HT Digital Content Services with permission from Travel Media.