India, June 19 -- The 47th edition of the International Tourism Trade Fair will take place from 20 to 24 January 2027 at IFEMA MADRID, expanding by two additional halls.
Strategic Partnership
- Puerto Rico will be the official Partner of FITUR 2027, held 20-24 January 2027 at IFEMA Madrid.
- This partnership gives Puerto Rico a global platform to showcase its tourism offering and strengthen ties with the European market.
Tourism Growth
- Record-breaking performance:
- 14.5 million passengers handled across its three international airports last year.
- 1.82 million cruise arrivals achieved before fiscal year-end.
- These results highlight Puerto Rico's strong momentum in international tourism.
Destination Highlights
- Rich biodiversity and hundreds of kilometres of coastline.
- Cultural heritage including Old San Juan (UNESCO World Heritage Site).
- Vibrant Caribbean identity expressed through gastronomy, music, and traditions.
- Accessible infrastructure and an experience-led proposition that connects emotionally with travellers.
FITUR 2027 Showcase
- Puerto Rico's stand will be designed as a living destination experience, inviting visitors to engage with the island's culture and creativity.
- The goal is to present Puerto Rico not just as a destination, but as an authentic, emotional experience - "the heart of the Caribbean."
Leadership Voices
- Willianette Robles (Puerto Rico Tourism Company): FITUR partnership is a "unique opportunity" to showcase diversity and drive investment.
- Jose Vicente de los Mozos (IFEMA Madrid): Welcomed Puerto Rico as a partner, emphasizing its immense cultural and natural value.
This positions Puerto Rico as a top-tier Caribbean destination with growing international visibility, leveraging FITUR's global stage to attract investment, business, and travellers.
Published by HT Digital Content Services with permission from Travel Media.