India, July 28 -- More than three decades after leaving Mysore, entrepreneur Varchasvi Shankar is bringing a deeply personal story back home with the launch of Dasara Gin and Dasara Savari Gin in India.
A Spirit Rooted in Heritage
- Founder's Journey: Entrepreneur Varchasvi Shankar, who left Mysore over 35 years ago, brings his story full circle with the launch of Dasara Gin and Dasara Savari Gin.
- Inspiration: Karnataka's iconic Mysore Dasara festival-from the illuminated palace to the Jamboo Savari elephant procession-forms the cultural foundation of the brand.
- Craft Meets Culture: Distilled in Michigan by Shankar Distillers, blending Indian botanicals (turmeric, cardamom, orange zest) with American craft precision.
Product Highlights
- Dasara Gin: Balanced citrus freshness, floral notes, and warming spice.
- Dasara Savari Gin: Adds depth with botanicals like Darjeeling Black Tea; already awarded at San Francisco, London, and American craft spirits competitions.
- Versatility: Perfect for Gin & Tonics, Martinis, or modern cocktails.
Symbolism & Conservation
- The elephant motif on every bottle reflects Mysore Dasara's procession and Shankar's two-decade commitment to wildlife conservation, supporting Asian elephant protection through his foundation.
Market Context
- Launching first in Karnataka and Goa, tapping into......
Published by HT Digital Content Services with permission from Travel Media.