India, July 5 -- Norwegian Cruise Line has appointed Lee D. Applbaum as its new Chief Marketing Officer, effective July 6, 2026.
Experience:
Over 25 years in global brand building, including senior roles at Patrón Spirits International, Bacardi (Grey Goose), and Wheels Up (private aviation).
Expertise:
Known for blending bold creativity with analytical rigor, leading integrated global campaigns, and fostering strong team cultures.
Role at NCL:
Will oversee global marketing strategy, guest engagement, demand generation, and cultural development across the marketing organization.
Industry timing:
Joins at a pivotal growth moment - NCL has seven ships on order through 2037, is investing heavily in guest experiences, and recently debuted Great Tides Waterpark at its private island, Great Stirrup Cay.
Statements:
- Marc Kazlauskas, NCL President: praised Applbaum as a "visionary marketing leader" with a proven track record of building resonant brands and empowering teams.
- Lee Applbaum: expressed excitement to elevate the brand, deepen guest loyalty, and build a dynamic, collaborative culture.
This move signals NCL's intent to sharpen its brand identity and marketing reach as the cruise industry continues to rebound and expand.
Published by HT Digital Content Services with permission from Travel Media.