India, June 15 -- To welcome the peak summer travel season, the Hong Kong Tourism Board (HKTB) will launch a brand-new promotion, "Hong Kong Summer Fun", from June 19, 2026 connecting a series of citywide highlight events and enticing offers to energise the summer season.

Campaign Overview

- Launch Date: June 19, 2026

- Goal: Boost Hong Kong's appeal as a summer destination, attract overnight visitors, and increase spending.

- Scope: Citywide offers across attractions, dining, transport, and shopping.

Flagship Event - Sun Life Hong Kong International Dragon Boat Festival

- Dates: June 19 - July 1, 2026 (extended to 13 days).

- Location: Tsim Sha Tsui Promenade, Victoria Harbour.

Highlights:

- Over 220 teams from 16 countries/regions (4,500+ athletes).

- 50th Anniversary Fishermen Invitational Cup with traditional wooden dragon boats.

- 50th Anniversary Championship featuring champions from nine race categories.

- Cultural workshops (fishing net plaiting, sugar blowing, rice dumpling making).

- VR dragon boat racing, heritage performances, live music, and themed photo spots.

- Supported by 14 sponsors and 30+ shops offering hotel, dining, and shopping deals.

Trip.com Group Promotions (June 15 - Aug 31):

- HKD 20M worth of deals.

- Hotel bookings >= HKD 1,500 -> attraction ticket + transport discount (up to 50%).

- Attractions include Peak Tram, theme parks, Observation Wheel, Noah's Ark, Airport Express, bus passes.

AlipayHK, Alipay, Alipay+ (July 1 - Aug 31):

- Scan QR codes at 100+ malls -> random spending reward up to HKD 500/RMB 500.

- Participating malls include ifc, Times Square, K11, Mira Place, New Town Plaza, SOGO, and more.

QTSA & HKRMA Collaboration:

- Citywide shopping and dining discounts up to 50%.

Summer Mega Events

- Hong Kong ICH Month

- Chinese Culture Festival

- Hong Kong Football Festival & Summit

- Volleyball Nations League Hong Kong

- Fencing World Championships 2026 Hong Kong

- FIDE World Team Rapid & Blitz Chess Championships

- Hong Kong Reunification Raceday

This campaign blends heritage, sports, culture, shopping, and dining into one vibrant summer showcase, positioning Hong Kong as the Events Capital of Asia.

Published by HT Digital Content Services with permission from Travel Media.