India, June 18 -- All Nippon Airways Co., Ltd. (ANA) introduced a new Personal Program for individual customers as part of its ongoing "SAF Flight Initiative," in addition to the existing corporate program. The Program is designed to give customers a direct way to reduce aviation-related CO2 emissions through the use of Sustainable Aviation Fuel (SAF).

Program Purpose

- ANA introduced a Personal Program under its ongoing SAF Flight Initiative.

- It allows individual customers (not just corporations) to directly reduce aviation-related CO₂ emissions by purchasing Sustainable Aviation Fuel (SAF) environmental attributes.

Collaboration

- ANA partnered with Chooose AS, a Norwegian software company.

- Through Chooose's platform, customers can:

- View estimated CO₂ emissions for their flights.

- Purchase SAF attributes that contribute to ANA's expanded SAF use.

- Receive a purchase certificate showing estimated CO₂ reductions.

How It Works

- At ticket purchase, customers can access ana.chooose.today to see emissions estimates.

- Payment amount depends on route, class, and SAF percentage chosen.

- Certificates are issued by Chooose; simplified for individuals compared to corporate programs.

- SAF inventory and allocation are independently audited to ensure credibility and prevent double counting.

Key Facts

- SAF can reduce lifecycle emissions by up to 80% compared to conventional jet fuel.

- This is the first program by a Japanese airline enabling individuals to contribute to SAF.

- Corporate and cargo programs still offer third-party-certified CO₂ reduction certificates, while the personal program issues simplified certificates.

Leadership Statement

- Seiji Ejima, ANA EVP, emphasized that accelerating SAF adoption is crucial for aviation decarbonization.

- Customers are invited to join ANA as partners in "creating a better future together."

Published by HT Digital Content Services with permission from Travel Media.