India, July 3 -- Air India Express today announced 'Voices of the Land: Tales of Northeast' - a definitive six-episode documentary series that serves as a profound exploration of heritage, resilience, and the symbiotic bond between India's indigenous communities and their ancestral lands.

Project Overview

- Title: Voices of the Land: Tales of Northeast

- Format: Six-episode documentary series

- Premiere: July 3, 2026 on JioHotstar

- Host: Actor Adarsh Gourav

Cultural Focus

- Explores indigenous communities of Northeast India:

- Angami (Nagaland)

- Biate & Mising (Assam)

- Khasi (Meghalaya)

- Sherdukpen (Arunachal Pradesh)

- Themes: heritage, resilience, oral histories, craftsmanship, folklore, and harmony with nature.

Air India Express' Cultural Strategy

- Part of the airline's "Tales of India" initiative, integrating culture into its brand identity.

- Past initiatives: aircraft tail art featuring indigenous crafts, partnerships with Hornbill Festival, Tales of India Literary Award, and the Flying Canvas aircraft.

- Fleet liveries celebrate weaving traditions like Tsungkotepsu (Nagaland), Moirang Phee (Manipur), Gamosa (Assam), Khneng (Meghalaya), and Puanchei (Mizoram).

Voices from the Project

- Siddhartha Butalia (CMO, Air India Express): Travel is transformative; the series bridges audiences with indigenous wisdom.

- Adarsh Gourav: Called it an eye-opening journey into traditions and harmony with nature.

- Simantini Ghosh (Dentsu Sports & Entertainment): Highlighted the vision of connecting culture and connectivity.

- Shekhar Bhattacharjee (Edstead): Emphasized celebrating voices that deserve wider recognition.

Connectivity & Commitment

- Air India Express operates 290+ weekly flights across Northeast India.

- Recently announced direct flights from Guwahati to Abu Dhabi and Dubai, expanding international links while promoting regional heritage.

This docuseries positions Air India Express not just as a carrier, but as a cultural ambassador for Northeast India.

Published by HT Digital Content Services with permission from Travel Media.