India, July 28 -- Air India, India's leading global airline, and the Ministry of Tourism (MoT), Government of India, have signed a Memorandum of Understanding (MoU) to jointly promote India as a premier global tourism destination and strengthening India's position as a key aviation and transit hub.
Strategic Goals
- Boost inbound tourism by aligning Air India's global reach with the Ministry's Incredible India branding.
- Strengthen India's aviation hubs (Delhi & Mumbai) as international gateways, encouraging stopover and transit tourism.
- Enhance visitor experiences through curated storytelling, loyalty program tie-ins, and cultural access offers.
Air India's Role
- Serves 40 international destinations across five continents.
- Operates with 25 codeshare and 120+ interline partnerships, connecting India to over 1,000 destinations worldwide.
- Uses its aircraft, inflight experiences, and digital platforms as channels to showcase India's culture and heritage.
Joint Initiatives
- Co-branded campaigns across digital, social, and inflight platforms.
- Trade engagement with tour operators and travel partners globally.
- Tourism exhibitions & roadshows to build interest in India.
- Collaboration with State Tourism Boards to highlight diverse destinations.
Voices from the Partnership
- Nipun Aggarwal (Air India CCO): Air India has a responsibility to act as an ambassador for a "new India" that is confident, vibrant, and welcoming.
- P. Balaji (Air India Group Head): Aviation and tourism together can advance India's global profile, combining nation-branding with Air India's footprint.
This MoU essentially marries connectivity with......
Published by HT Digital Content Services with permission from Travel Media.