India, Sept. 3 -- India's three-wheeler market is witnessing a strong recovery, but competing for domestic market share remains a difficult proposition for smaller manufacturers. Bajaj Auto, for instance, held 73.8% of the domestic ICE three-wheeler market in FY26, highlighting the scale advantage enjoyed by the market leader. Against this backdrop, Atul Auto is taking a somewhat different route.

Rather than depending only on gaining share in India, the company is increasingly looking towards international markets as an additional growth avenue. Early indications of success are emerging for this strategic focus. In FY26, exports stood at 5,517 units compared to 3,236 units in FY25, a 70% increase year-on-year, which took the total geog...