India, July 14 -- The Indian OOH advertising industry is seeing a shift where advertisers are moving their budgets from static billboards to technology-enabled DOOH media for dynamic content, real-time campaign management and improved audience engagement. SIMCA Advertising Limited has announced a number of business changes that go beyond a single client order, reflecting this trend in the industry. The company grew revenue, enhanced its digital advertising infrastructure, expanded its premium media network and maintained marquee client relationships.

Shares of SIMCA Advertising Limited closed at Rs 193.15, up by 0.97 percent from the previous close of Rs 191.3. The stock opened at an intraday high of Rs 194 and a low of Rs 191. The compa...