India, Oct. 28 -- Every bank alert, delivery update and one-time password you receive passes through a messaging platform. Companies that build and run these platforms connect businesses to mobile networks and apps such as WhatsApp, and they earn a small fee on each message. The business grew on sheer volume, but plain text messaging is now crowded and price-sensitive. That is pushing providers to move towards richer channels and automated conversations.

The Nifty 50 was trading at 22,599.75, down 0.66%. Meanwhile, Sensex also fell 0.89% to 72,946.67 on Wednesday. Meanwhile, Shares of Route Mobile Ltd. were trading at Rs. 428.35, down 4.44 percent from previous close of Rs. 448.25. The stock opened at Rs. 448.25 and reached an intraday ...