India, Sept. 23 -- The fintech industry is experiencing a paradigm shift, with companies now prioritising revenue generation and profitability over customer growth. Regulatory shifts have forced payment platforms to change their business models and consider alternative ways to earn money.

In this regard, Paytm has gone through a radical transformation as a result of the disruptions that have occurred within its payment ecosystem. The company has concentrated its efforts on enhancing merchant payments, growing the distribution of financial services, and increasing efficiency in order to restore its financial position after the crisis.

With a market capitalisation of Rs. 1,14,013 cr, the shares of One 97 Communications Ltd were trading a...