India, Nov. 2 -- Advertising has quietly split into two worlds. In emerging markets, brands pay for app installs and sign-ups on phones. In developed markets, the money flows to connected TVs, in-store screens and retailer ad networks, where advertisers want proof that their spend turned into sales. Ad-tech companies that can connect both worlds are rare, so scale and technology keep driving consolidation.

The Nifty 50 was trading at 23,301.10, up 1.08%. Meanwhile, Sensex also rose 1.27% to 75,401.93 on Monday. Meanwhile, Shares of Affle 3i Ltd. were trading at Rs. 1,430.10, up 6.58 percent from previous close of Rs. 1,341.80. The stock opened at Rs. 1,349.90 and reached an intraday high of Rs. 1,432.90 and low of Rs. 1,333.80. The comp...