India, Oct. 28 -- India's alcoholic beverage industry is undergoing a significant shift as consumers increasingly prefer premium and super-premium spirits over lower-priced alternatives. Rising disposable incomes, changing consumption preferences and the expansion of premium brands are supporting this trend, even as overall liquor volumes remain under pressure.

According to data from IWSR, India's premium and super-premium liquor segments recorded approximately 9 percent volume growth and 12 percent growth in sales value during 2025.

Meanwhile, rating agency ICRA expects alcoholic beverage companies in its sample to report revenue growth of 10-12 percent in FY27, despite an estimated 4-6 percent decline in overall spirits volumes. This...