India, Oct. 4 -- As long as the message is simple and emotional, one can repeat it and make the audience believe it is their own decision to accept it.

Whoever can conquer the street will one day conquer the state. Joseph Goebbels

Discredit the democratic process and the institutions that sustain it, is their modus operandi. The most effective propaganda is not necessarily the lie. It is the repetition of a selective truth until it becomes the only truth people remember. There is an old tactic: choose the facts that serve the agenda, discard those that complicate it, construct a narrative, repeat it relentlessly, and eventually the constructed narrative acquires the appearance of reality. Then scream bordering on abuse, spin manufacture...