India, Aug. 17 -- Flipkart's latest attempt to make its sale advertisement stand out has certainly managed to get people talking. But in good way? Let's just say it is not in the way the e-commerce platform expected.

The company is facing criticism online over a promotional creative for the final day of its Freedom Sale. Many users questioned the idea behind the campaign.

What Did Flipkart's Viral Advertisement Show?

The advertisement used a visual format usually associated with obituaries and memorial notices. Photographs and personal details of individuals appeared inside separate boxes. This naturally gave creation an appearance of a death announcement at first glance.

But the ad made it clear that the people featured were not actu...