India, May 16 -- In a move that has sent shockwaves through the Indian ed-tech and content creator ecosystem, the renowned entrepreneur and influencer Ankur Warikoo announced on Friday that he is permanently shutting down his highly successful online course business.

Despite the venture generating a staggering Rs 100 crore in lifetime sales, Warikoo said that he will no longer be selling the digital products.

In a social media post, the entrepreneur noted that continuing the business "did not make sense," even as he defined his brand over the last few years. The content creator added that the model has reached its natural conclusion.

The announcement, which first surfaced through a viral video, has sparked a massive debate among follow...