India, June 8 -- In an industry increasingly cautious about big-budget risks, Welcome To The Jungle appears to have found a financial cushion even before audiences step into theatres. The third instalment of the popular Welcome franchise, headlined by Akshay Kumar and backed by a massive ensemble cast, has reportedly recovered a substantial part of its investment through non-theatrical business. According to a report by Free Press Journal, the makers have already locked deals worth nearly Rs 120 crore from OTT, satellite, audio and ancillary rights.

For Bollywood producers navigating an unpredictable box office climate, that number matters.

The report suggests that the film's strong franchise recall and star-heavy packaging have made it...