India, Nov. 7 -- In Kota, where students usually make headlines for exam preparation and coaching battles, Diwali brought an entirely different kind of campaign this year. Hundreds of students turned their demand for traditional festive sweets into a social media movement after the Diwali laddoos they expected from their coaching institute were delayed.

The protest quickly moved from coaching campuses to Instagram, where students created the tongue-in-cheek 'Laddu Janata Party' and shared memes, reels and posts demanding their sweets.

The unusual campaign began on November 3, ahead of the Diwali break that started on November 5. Students said they normally receive the sweets a few days before the holidays so they can take them home. Whe...