India, June 10 -- Virat Kohli is a name that hardly needs any introduction, and he has now gone a step further by emerging as the most valuable celebrity brand in the debut Fortune India-Interbrand rankings. The study is unique as it evaluates celebrities not just on endorsements or earnings, but on broader factors like influence, trust, audience engagement and long-term brand strength.

According to the report, Kohli's strong engagement with fans, his image as a high-performance athlete, and his consistent association with fitness and health-driven brands have played a key role in his top ranking. His massive global social media reach has further strengthened his presence, making him one of the most influential celebrity figures beyond t...