India, Nov. 3 -- King by Shah Rukh Khan scores a Rs 665 crore pre-release box office hit. The phenomenal success is a testament to the incomparable international stature of the king of Bollywood movies, as his much-awaited thriller creates unparalleled ripples in the industry even before hitting the screens.

Shah Rukh Khan's 'King' Creates Buzz With A Massive Rs 665 Crore Pre-Release Business

The entertainment industry is witnessing the biggest commercial show ever since the upcoming project King has secured the biggest business ever recorded from various fronts. The trade industry as well as the film fraternity is buzzing with excitement after it was made public that trade deals in domestic circuits, international distribution networks...