India, May 13 -- Samsung has responded to a high-profile lawsuit filed by global pop star Dua Lipa, who is seeking around $15 million in damages over claims that her image was used without proper authorisation on television packaging. The case has drawn attention to how major tech companies manage celebrity content rights in global marketing.

Samsung denies wrongfully using Dua Lipa's image on their packaging following her $15 million lawsuit filing:

"The image was used only after receiving explicit assurance from the content partner that permission had been secured, including for the retail boxes. Given this. pic.twitter.com/dRt0t6WhnV

- Pop Crave (@PopCrave) May 12, 2026

Lawsuit Background & Claims

Dua Lipa's legal team alleges tha...