India, March 26 -- After a major 16,700 crore ($1.78 billion) purchase of the Royal Challengers Bengaluru, the scene of IPL 2026 has totally changed. As the Aditya Birla Group-led consortium, including Blackstone and the Times Group, takes the place of Diageo, a lot of fan speculation about a possible rebranding has surfaced. 

Since the franchise is moving away from its liquor-brand background to a whole new corporate phase under Chairman Aryaman Vikram Birla, a lot of people were asking if the famous "Royal Challengers" title would be dropped. Still, Ananya Birla has come forward with a clear statement that is crucial to the hearts of millions who consider the identity of the team as a must.

Ananya Birla Ends Rebranding Speculatio...