India, June 18 -- Ram Charan's latest film, Peddi, has now kind of entered its 15th day in theatres and the run has clearly moved into a more controlled phase; you can feel it. The number of shows has been reduced quite a bit; the movie is currently playing only in a few select screenings across the country, not everywhere.

On Day 15 early net collection was Rs.0.00 crore, and well, that suggests the initial rush has mostly tapered off. This sort of slowdown is pretty normal for big blockbusters as they approach their third week, because theatres start reshuffling screens to make space for newer releases.

Even if the daily figures have cooled down, Peddi has already put together a solid overall run, and it is still being viewed as a ste...