India, May 21 -- The whole movie crowd is kind of buzzing with excitement because this eagerly awaited thriller finally shows up in theatres. Fans are already rushing to book tickets, just to catch that gripping sense of suspense on the big screen before it slips away. You can feel it, like a subtle thrill, even in the lines outside.

In order for the film to land with as many people as possible, the makers have kept the ticket prices carefully tuned to regional markets. This style of thinking helps a broad set of audiences watch the movie without feeling the squeeze on their budget.

'Drishyam 3' Ticket Pricing Strategy Across Major Indian Cities

The distributors have carefully, sort of, planned the film release strategy to get the best...