India, June 16 -- McDonald's UK will move its popular Wrap of the Day deal to its mobile app from 14 July, ending in-store availability and sparking customer backlash over the pricing change.

What is changing in McDonald's Wrap of the Day offer?

McDonald's customers in the UK are set to see a major change from 14 July, as the fast-food chain removes its long-running Wrap of the Day deal from restaurant tills and kiosks after nearly 15 years.

Why is McDonald's shifting the deal to the app only?

Instead of in-store ordering, customers will now need to use the McDonald's app to access the discounted offer. The new promotion, called "Get Any Wrap in the App", will still price wraps at £2.49, but only for app-based orders placed for p...