India, May 8 -- German discount supermarket Lidl has faced a wave of criticism from its UK customer base following a significant restructuring of its "Lidl Plus" loyalty program.

The retailer officially transitioned from its established monthly spending milestones to a new points-based system this week, sparking widespread social media backlash from shoppers who claim the move effectively devalues their rewards.

While Lidl maintains that the new system offers "more flexibility" and better long-term value, many regular customers have expressed frustration over what they perceive as a move to make discounts harder to earn during a continued cost-of-living squeeze.

The overhaul replaces the previous "Coupon Plus" model, where customers ea...