India, Oct. 27 -- Kylian Mbappe is facing a major commercial setback in China after a video featuring comments about a social media meme comparing him to former Chinese leader Mao Zedong sparked controversy. Three Chinese companies reportedly ended their partnerships with the Real Madrid and France forward on Tuesday, with the incident drawing wider attention across the country.

The fallout has also reportedly affected football broadcasting, with Chinese state broadcaster CCTV suspending coverage of Spanish LaLiga matches and games involving Mbappe, according to reports cited by EFE and The Paper. The developments could have wider implications for the league's reach in China, a significant market for international football, as the contro...