India, Aug. 26 -- Advertising around Indian festivals often walks a fine line between tradition and changing ideas of fashion, family and culture. While brands frequently use festive occasions to experiment with their campaigns, some of these attempts have ended up becoming bigger talking points than the products being advertised.

Kriti Sanon's latest Raksha Bandhan campaign for jewellery brand GIVA is the newest example. The advertisement, which featured the actor celebrating the festival in a contemporary outfit, drew criticism online with some users questioning whether the styling was appropriate for the occasion. Meanwhile, many supported the ad as well.

Everyone trolling Kriti Sanon for this GIVA ad, saying she's wearing a "bikini....