India, Nov. 12 -- For regular cigarette buyers, even a small change in the price of a familiar brand can make a difference to their monthly spending. ITC has reportedly raised the price of its Gold Flake Premium cigarettes again, taking the cost of a 10-cigarette pack to Rs 135. The latest revision adds Rs 10 to the earlier reported MRP of Rs 125 and comes amid higher cigarette taxes and growing pressure on India's legal cigarette market.

The reported increase is around 8%. According to market sources cited by NDTV Profit, stocks carrying the revised MRP could reach warehouses by the fourth week of November 2026. The change applies to the 60-70 mm regular-size filter-tipped (RSFT) variant. ITC had not responded to NDTV Profit's request f...