India, April 19 -- Campaigning in an election is an intricate task. Candidates and their sponsoring political party need to identify issues that the voters will like to hear about. They need to, at the same time, predict what their opponents could do and prepare defence for the same. If the calculations go wrong so does the election result. As it did happen for BJP in West Bengal in the 2021 state Assembly election.

BJP in 2021 had sensed some strong tailwind but with faulty choice of candidates and planning turned it into headwind. It liberally recruited known faces from rival Trinamool Congress. The anti-TMC voters started viewing the party as B-Modi, a punch between TMC and BJP. Mamata Banerjee helped by smart campaign designed by IPA...