India, June 10 -- For months, Apple fans and industry analysts have been arguing one question: will the upcoming iPhone 18 Pro Max cost more than its counterpart? Although early reports say Apple might not be shoving the launch price upward, an issue has emerged, the increasing cost of AI-enabled services that could lead to owning the device becoming more costly.

As component prices climb over the smartphone industry and rivals like Samsung have increased prices for their latest flagship devices, many have been expecting Apple to do the same. The latest reports say the company may instead go another path.

Will Apple Keep the iPhone 18 Pro Max Launch Price Unchanged?

Reports say Apple is unlikely to change its launch pricing for the iPh...