India, Aug. 30 -- India's tourism potential remains underused as poor infrastructure, weak governance and inconsistent visitor experiences persist.

Last week, stepping off a plane in Santorini as a first-time visitor to Greece, I felt something rare: genuine welcome. The island was clean, child-friendly, carefully managed, and infused with a quiet understanding that tourists are not cash cows but the foundation of local livelihoods. Warmth and basic hospitality weren't performance. They were policy. The islands thrive because they treat visitors as guests whose good experience sustains the economy. India claims the same philosophy in the ancient phrase "Athithi Devo Bhava"-the guest is God. Yet the lived reality for many travellers, (eve...