India, May 24 -- Not very long ago, if someone had asked me what the most powerful communication tool in the world was, I would have answered without hesitation: Video. The communications industry had become almost entirely driven by visuals. Reels, short-form videos and highly visual storytelling seemed to dominate everything from journalism to public relations to branding. Organisations increasingly measured success through visibility, impressions and virality. The assumption was simple: People no longer had the patience to read.

And honestly, for a while, it seemed true.

Today, however, I believe we may be entering a very different phase; one where writing could become more important than ever before, precisely because of the rise of...