In Conversation With | Ganesh Pareek, Partner, Executive Producer and Creative Director, First December Films: "Brands Don't Hire an Ad Film
India, Oct. 26 -- First December Films is a Mumbai-based ad film production house that makes craft-led TVCs, brand and digital films for global brands. Its record includes Nike's 'Make Every Yard Count', a winner of seven Cannes Lions, and 'Beauty Tips by Reshma', winner of a Cannes Gold Lion and the Glass Lion for Change. In 2026 it made two airline films that have drawn more than 148 million YouTube views between them: Malaysia Airlines' 'Cricket at 30,000 Feet' with Rohit Sharma, Hardik Pandya and Trent Boult, and Air India's 'There Is an Air About India' with teenage batter Vaibhav Sooryavanshi.
Ganesh Pareek is Partner, Executive Producer and Creative Director at First December Films. He is a Cannes Gold Lion and Glass Lion winner, ...
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