India, June 17 -- Over the past few days, Santy Sharma has emerged as one of the most talked-about personalities on social media. The rapper, whose real name is Ganesh Sharma, has been trending on Google, X, Instagram and entertainment portals amid reports linking him to the upcoming season of Bigg Boss 20. While there has been no official confirmation from the makers of the Salman Khan-hosted reality show, the speculation has introduced Sharma to a wider audience beyond India's independent hip-hop scene.

But the reality show rumours are only one part of the story. Santy has spent the last few months making headlines for his music, social media commentary and strong opinions on viral internet trends, helping him build a loyal fan base th...