India, April 26 -- If the Trinamool Congress campaign this election season is centred around the Big Two - Mamata Banerjee and her nephew Abhishek Banerjee - the BJP's strategy is a designed and sustained team effort to shock and awe its rivals and send an unequivocal message to voters that the party wants West Bengal to join the national developmental mainstream without further delay.

Leading from the front are Prime Minister Narendra Modi and Home Minister Amit Shah, followed by an entire phalanx of leaders, including Chief Ministers of BJP-ruled states, Union Cabinet Ministers, and celebrity faces like Mithun Chakraborty.

Already, PM Modi has participated in about 13 events, including sabhas and roadshows. Amit Shah's score sheet rea...