India, Aug. 19 -- UFC CEO Dana White has revealed that the promotion once considered staging a major event at Rome's iconic Colosseum, but the idea was abandoned after officials reportedly quoted a staggering $150 million price tag. White said the figure was presented during discussions surrounding the proposed Mark Zuckerberg vs. Elon Musk fight, with the money intended to support the restoration of historic sites across Italy.

Despite the venue's legendary history and global appeal, White was unwilling to commit such a huge sum for the event. With the Zuckerberg-Musk fight ultimately falling apart, the Colosseum plans went with it. White has now made it clear that the UFC would need someone prepared to cover the reported $150 million c...