India, Sept. 1 -- Carlos Alcaraz is set to make his return at the 2026 US Open after spending months on the sidelines with a wrist injury. The defending champion enters the tournament without playing a traditional hard-court warm-up event, with his only competitive outing coming in the US Open mixed doubles alongside Serena Williams. That lack of match practice has left plenty of questions around what to expect from the Spanish star.

Nike has leaned into that storyline with a new campaign featuring Alcaraz and narrated by rapper Travis Scott. The advert highlights his unusual build-up to the tournament and ends with the message that he is coming in cold to come in hot. The campaign has certainly created plenty of buzz, while Alcaraz also...