India, June 6 -- TVS Motor Company has unveiled TVS Paddock, an all-new premium retail channel which is designed exclusively for its high-end motorcycle portfolio. The TVS Paddock is scheduled to launch in the second quarter of FY27. The initiative signals the company's growing focus on India's rapidly expanding premium motorcycle segment.

More than just a showroom, TVS Paddock aims to create a comprehensive ownership ecosystem where customers can explore motorcycles, receive personalised consultations, access after-sales services, and become part of a vibrant rider community.

Why Is TVS Launching TVS Paddock?

The premium two-wheeler market in India has evolved significantly over the past few years. Modern buyers are no longer looking ...