India, Feb. 22 -- The West Bengal unit of the Bharatiya Janata Party (BJP) has moved away from traditional podium-centric polities and launched an intensive grassroots campaign ahead of the forthcoming Assembly elections, drawing from the booth-level and mohalla-level mobilisation model long associated with the ruling All India Trinamool Congress (TMC). The strategy reflects the BJP's attempt to fortify its organisational structure in a state where the TMC maintains a strong ground network.

Party sources said BJP leaders and MLAs have been directed to intensify voter engagement at the booth and mohalla levels, with each legislator tasked to cover at least five booths daily and interact directly with residents. The booth coordination driv...