India, Sept. 7 -- Bigg Boss 20 has brought together an interesting mix of television actors, film stars, sports personalities, reality-show faces and digital creators. But before the contestants begin building their individual journeys inside the house, there is another popularity battle worth looking at Instagram.

With social media playing an increasingly important role in reality television, the size of a contestant's existing fanbase can give them a considerable head start. And the Bigg Boss 20 ranking has one particularly clear winner.

Arishfa Khan is currently the most-followed contestant, with 29.1 million Instagram followers, putting her well ahead of the rest of the cast. Kanika Mann follows with 7.3 million, while Bhojpuri star...