India, June 25 -- Apple has arrived at an unprecedented period in its pricing policy while the shares of Apple Inc. have dropped by 5% following the increase in prices for some of its MacBooks and iPads due to acute worldwide shortages of memory and storage chips. This is one way that the boom in artificial intelligence hardware is affecting prices.

Price Hikes Hit Mac and iPad Lineup

Apple officially disclosed on Thursday morning that its online store had been temporarily disabled prior to reemerging with new prices and the differences were quite substantial. Base configurations of MacBooks have increased from certain starting points, while advanced models saw their prices go up by as much as 20% to 25%. Changes to the pricing include ...